vanishing woman

My research has led me to the idea of 'the vanishing women' presented with in the realm of television advertisements and film. There are these moments in commercials where the woman is caught in an emotional moment where it is uncertain how she feels, I want to try and capture these moments on my rather mini statically challenged TV. I like the idea of the women in these portraits being caught off guard to my digital snap shots (not sure if that makes sense but it kind of does to me somehow?). Perhaps by capturing the image in a still frame allows the viewer to assemblage their own ideas of her individuality separate from the connotations of the original intentions of the commercials. This then makes me think that while we reassemble the image's intention we are then trying to connect the woman’s image back to its original media context. I am curious if these images hold a different story other then the intentions of the original consumer origins. Or can the women in these static photos regain a sort of ownership of their individual identities?